Durex Real Feel Challenge: Durex Real Feel is a condom that claims to make the wearer feel like they’re wearing nothing at all. We were asked to create a website where consumers could share their experience of the new condoms alongside reviews from well known sex bloggers.
My involvement: I worked as the Lead Designer on this project creating the look and feel and the overall design and layout of the website. The design was influenced by the ATL campaign and also the packagaing of the new product. This site was fully responsive and featured a slider which enabled the user to interact and give their feedback on the product. As the user moved the slider the main image on the site turned from illustration to real imagery to align with the TVC. In addition to the main website I also created emails and Facebook posts to support the campaign and drive traffic to the site.