Brother Campaign Microsite: Brother wanted to create a campaign microsite to showcase several of their printers. Each model would be launched sporadically across a six month time frame. Our solution was to create a set of parallax scrolling sites that showcased the benefits and features of each product.
My involvement: I worked on the inital concepts for each of the parallax streams, collaborating with a copywriter and creative technologist to create a unique design for each of the different printers. Each parallax stream reflected the product that was being showcased and I took cues from the features and benefits of each model to create the look and feel. These mini sites were not designed as complete PSDs but were instead presented to the client in scamp form and then the elements designed by myself as individual elements that the Creative Technologist used to build each parallax stream.